t's a simple fact, the Internet has changed the way business gets done. More and more businesses are looking to the Web to reach new customers and gain exposure. With each passing year, Internet sales and eCommerce keep growing.
Much of the success of these businesses on the Internet depends on the quality of their websites, but how do these businesses find their way onto the World Wide Web? This is where Web developers come in.
If you're looking to finding the right Web firm for your business, it's important to have an idea of the kinds of Internet developers you may encounter.
A popular television commercial these days is from such and such company, with people who look at the camera, mustering a most disgusted look on their face, complaining about how much it is going to cost for them to get their website made. They then discover the joy of working with THIS company and getting a custom website for free, ultimately enjoying lifelong prosperity, happiness, and perhaps best of all, they're spared the ordeal of having to deal with pesky web developers (who have the nerve to expect money for services).
Since that commercial is painting web developers so unfavorably, it stands to reason that someone has to rebut the mindless claims made in that commercial and provide another side to that argument.
Let's start with the fact that your average small business owner, who is most likely an expert in his field, probably knows nothing about what http is or the difference between an absolute or relative URL. This makes for easy prey from an unscrupulous Web firm.
Free website? Who doesn't like the sound of that?
But, is it really free, what does “custom” really mean, and moreover -- what kind of website would it be, one that is capable of eCommerce or other specialized functionality?
What happens if you need to serve some kind of dynamic information?
You've surely left the realm of what's being talked about in those TV commercials now.
Depending on what kind of business you have, up-to-the-minute information serves many purposes. Think of one of the world's most popular websites, Google. The information they serve up has to be completely current. They're one of the wealthiest companies in the whole world, and all they do is show links to websites!
Information is at the center of the Internet. As a participant on the World Wide Web, you'll want to control, deliver, and utilize the full power of the Internet to deliver information that is critical for your customers and crucial to growing your business.
What else they don't mention in that TV commercial is the idea of any monthly fees attached to all of their “support” services. Suddenly, this free website isn't so free...
Typically with custom web development, there are initial fees, but good developers make software tailor-made for your business' needs, and most often, it's yours to keep with no monthly fees.
A website on the Internet today needs to serve at least these three fundamental functions:
Reassure the visitor they are at the right place
Bridge the credibility gap and instill confidence in your brand
Capture leads and convert them into sales
The right Web firm will consult with you and provide you with clear information free from sales pressure.
Bring up concerns about return on investment. The right firm will help you to come up with a plan that makes sense for your business.
Many options exist to gain web presence and some are actually free. Take advantage of a free consultation and see what you can gain from that.
For me, if I'm impressed with their website, things progress to a phone call. I want to hear the voice of confidence and experience on the other end of that line. I recommend investing some time to find the right firm.
About StarNet Solutions
StarNet Solutions has been developing websites since 2001. The number one difference between StarNet Solutions and other firms is our level of care.
We treat each website as if it were our own. Most of our clients have been with us for many years and continue to reach out to us to realize ever increasing success.
At StarNet Solutions, we can help with every phase of your Web venture.
Whether you have a new business needing a new identity and branding, or you need a new website, want to make an engaging video about your brand or service, need complex functionality, a mobile application, or help getting found on the Internet, with more than 13 years of experience, StarNet Solutions can do all of this and more.
Our services include:
Web Application Development
Responsive Web Sites
Search Engine Optimization
Corporate Identity and Branding
Multimedia and Video Production
Start with a FREE consultation, there is nothing to lose!