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hoosing the right domain name is challenging and similarly compares to choosing one's actual company name in the first place. As it is your identity on the web, you want it to fit your business. It should explain and identify who you are and what you do. This often requires a great deal of thought due to the complicated nature of the way in which the entire domain naming process works. You see, there can be only one domain name per top level extension (.com, .net, .org, etc.). Many opportunistic people will buy up clever domains name in the hopes that someone else will want to build something cool with the hopes of using that name. Should your desired name be bought up, you'll have to pay whatever the domain name holder wants.

Here are ten more considerations to keep in mind when trying to decide on the perfect domain name.

1. Make it easy to type

No complicated spellings. Be sensitive to potentially difficult phonetic spellings or colloquial slang.

2. Keep it short

No one wants to type supercalifragilisticexpialidocious.com, although some no doubt, will. We're not discussing the compelling factor at this time though, so -- if your domain name is long and complex, you risk customers mistyping or misspelling it.

3. Use your targeted keywords in the name

Try using keywords that describe your business and the products or services you offer. For example, if you are a clothing tailor, you would ideally want to choose your town's name and then something like this: mytownalterations.com, or mytowntailor.com. This helps in getting the people who search on search engines to find you.

4. Target your area

AS mentioned above, if you have a local service area, you should consider including the city or state in the domain name.

5. Avoid numbers and hyphens

Numbers and hyphens are too often unclear whereby, people who hear the website address are unsure if they shoud use the number itself, or if it is spelled out. Hyphens are often left out accidentally. If you must use these, register all possible combinations.

6. Aim for memorable

At the time of writing, we're just a few hundred million shy of one billion websites. With so many domain names, how will yours break through? Catchy and memorable is key!

7. Research it

Make sure the name you've chosen isn't trademarked, copyrighted or being used by another company. It could result legal problems.

8. Remember the extensions

Extensions are the suffixes such as .com or .net at the end of a web address. If you can't find a dot com with your desired choice, see if another extension is available. Consider buying other extensions to your desired domain name, should you not wish to have other similarly named websites come around later.

A brand new bunch of top-level domain extensions — like .photography, .love and .lawyer have been created to help ease the process. And here are some other top extensions and how they’re often used:

  • .co : an abbreviation for company, commerce, and community.
  • .info : informational sites.
  • .net : technical, Internet infrastructure sites.
  • .org : non-commercial organizations and nonprofits.
  • .singles : dating and social sites for singles.
  • .biz : business or commercial use, like e-commerce sites.
  • .graphics : graphic artists and design firms.
  • .me : blogs, resumes or personal sites.

These new top level extensions are a very exciting and sorely needed solution to the problem of disappearing domain name availability.

9. Protect and build your brand

To protect your brand, purchasing the variations in spelling and in top level domain extensions, will cut down on confusion and misdirection. This can often help the wayward websurfer who tries to find your website but has mistyped the URL.

10. Act fast

Domain names are selling so quickly, as they are so inexpensive (under $20/year), the vultures don't have much to lose. They often resell the domains for 1500% more, so register your domain names as soon ss you think of it.


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