Do you know what your website's bounce rate is?
If not, this could be hurting your search engine positioning. Let's dive deeper.
A bounce is when a visitor comes to your website, but leaves right away. It indicates that the visitors are not pleased, intrigued, interested, or motivated to continue exploring your website. Bounce rate then, is the percentage of visitors who bounce versus those who stick around and jump in.
Search engines don't like a high bounce rate because they have taken the time to crawl the Internet in search of the best results to everyone's search queries. If they think people don't like your site (based on the bounce rate), then the search engines are less likely to show your site as a result.
It should be mentioned that a high bounce rate is not always indicative of a problem. It all depends on what's required from a website visitor. If you searched for the meaning of life, for example, and wound up on Wikipedia, you would bounce after reading the article as there simply is no more information to be gathered from that site. In this case, this is a normal interaction and not problematic.
If however, you're selling something, then you probably want people to visit more than one page of your site.
What causes a high bounce rate?
This is a tough question to answer, but primary factors to consider are:
User Interface Design – A poor user interface can cause bouncing by making it unclear how to proceed through the website.
Streamlined Delivery of Information – Is information easy to find? If not, people will move on to easier sources.
Lack of User Interactivity – Users won't interact with your web pages if there is nothing to interact with.
Lack of Video to Engage – Video makes it easy! A click for interaction and time spent watching the video equal less chance of bouncing.
Overall Website Design – Easy to use, easy to look at. Now-a-days, website visitors are using all kinds of devices to visit websites. Make sure your design is in-step with today's standards, and even perhaps an eye on tomorrow's.
If you suspect people are bouncing too quickly before getting the chance to learn more about your company, product, or service, give us a call. We'll be delighted to look into your situation and see what we can do to remedy it, as quickly as possible.